/ códigos da vida
codes of life
codes of life
Client: Pfizer
Agency: Edelman Brazil
My Role: Creative Concept and Creative Direction
Agency: Edelman Brazil
My Role: Creative Concept and Creative Direction
In the face of the challenge posed by fake news in medicine, how could Pfizer initiate a conversation about an innovative treatment for rare diseases like gene therapies? By hacking into the influencer's accounts to spread truthful information validated
by medical specialists.
by medical specialists.
Credits
/ CD: Bruna Anjos
/ AD: Thomas Galvão
/ CW: Yuran Tinta
/ PL: Marina Kist & Martina Cali
